Advising customers when they need to make the most important financial decisions in their lives

Festina Finance helps more than 40 financial institutions around Europe give the best advice for their customers. The solutions range from pure self-service robo-advice solutions to the tools supporting the specialist human advisor with calculations, automations, optimisations and suggestions in most financial areas.

Festina Advisor is the Key to Good Customer Relationships

Faster calculations of the disposable amount available and a visual overview for the customer make Festina Advisor central when the bank advisors at Sparekassen Kronjylland create good customer experiences.

Most of life’s big decisions and events affect the private economy. This relates to when you are buying the house of your dreams, a new sports car, or when you are planning to have children or get married. But when you dream, you also risk losing grip with reality, and the financial situation becomes a necessary evil which commands attention.


In those situations, some customers will fear a meeting at the bank where the bank advisor may destroy the dreams because the customer’s disposable amount simply is too small. And the disappointment is especially great if the customers do not have a good understanding of why they have been rejected. As the credit rating often is a black box for customers, Sparekassen Kronjylland works with an advisory tool that delivers transparency and a foundation for a focused and improved dialogue between advisors and customers.


”We want to give our customers a thorough understanding of how their finances are affected by life’s big decisions. Festina Advisor is a flexible system that includes all aspects of customers’ personal finances. We can discuss different scenarios with the customers without making advanced calculations for every little change. At the same time, it is an excellent visual tool so that we can easily explain to customers the reasons for their credit rating,” says Kasper Frydenholm, Customer Advisor at Sparekassen Kronjylland.

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New IT system provides more and better time with customers

Middelfart Sparekasse has launched a new IT system called Advisor that will contribute greatly towards the daily tasks that its advisors perform for its customers. The savings bank believes the system will free up time for customers and improve the customer experience.

Many life-changing decisions require a visit to the bank, whether  it is moving to a new job in another part of the country, the arrival of a second child or buying a cottage by the beach. The  relationship between the advisor and customer plays an essential role, according to Middelfart Sparekasse.

“Although many things are becoming digitalized, we believe that we can make a difference by meeting the customer in person. We support them when they make life-changing decisions and we generate trust by meeting face-to-face,”
says Kristian Gren, who manages  marketing and business development at the bank.

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SDC looked beyond traditional advisory solutions and found Festina Finance to be an ideal solution and collaborative partner

At the start of 2015, following careful consideration with its clients, SDC implemented a digital advisory solution based on Festina Finance’s Advisor.

The SDC Group supplies IT services to more than 120 banks in the Nordic region, consisting of approximately 3 million banking customers. Headquartered in Denmark, SDC provides modern IT applications and infrastructure to support its clients’ business development, increasing their competitive edge with all-round solutions that create added value across national boundaries.

“The banks we work with have competitive products and great employees. Our role is to give them the quality tools needed to remain the natural contact point for people looking for financial advice,” says Jesper Scharff, CEO of SDC.

SDC looked beyond traditional advisory solutions and found Festina Finance to be an ideal solution and collaborative partner. Niels Aagaard Lorenzen, head of business development at SDC, explains:
“Working closely with Festina Finance, we now have a solution that is very easy to use. It is what we call a pure ‘drag and drop’ banking solution.”

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Hinckley & Rugby adopts Festina Finance’s digital system

Hinckley & Rugby Building Society has gone live with a digital system developed by Festina Finance to speed up the mortgage process.

Its mortgage team can process the customer interview, generate a Decision in Principle, instantly compare products and terms plus predict timescales. Ongoing development will see a personalised self-service online platform introduced later in 2019 for customers to use themselves.

Dean Waddingham, chief customer officer at Hinckley & Rugby, said: “The collaboration with Festina Finance illustrates Hinckley & Rugby’s forward-looking approach to working with fintech pioneers to enhance its offer.“


Hinckley & Rugby BS cut rate on 95% mortgage
The first step alone is a game changing innovation which will quicken each application’s journey from enquiry to completion.
It supports our staff adviser and the customer, from streamlining a smarter interview and Fact Find to improving the efficiency of the subsequent processing to deliver a quicker outcome.

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PFA uses the Festina Advisor to help their customers optimize their retirement

In 2016, PFA began investigating how it could further develop the retirement planning advice available to all of its customers via its ‘My PFA’ solution.

In particular, PFA wanted clients to be able to further take into account selling or releasing value from the client’s private real estate, equities, bonds and cash and optimize the pay-out plan given the customer’s needs. .

“We aimed to offer state of the art retirement planning by using the best available tools needed to remain the natural contact point for PFA’s customers close to or on retirement,” says Line Jørgensen, Head of Savings Products & Recommendations at PFA.


PFA looked beyond traditional advisory solutions to the new types of digital services now available. The company was attracted to Festina’s Advisor system because of the ability to input and visualise all of a customer’s assets and create different “what if” scenarios when putting together a retirement plan.

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Engaging customers with a user-friendly system and the right data

A variety of data sources and an intuitive user interface is helping financial advisors communicate clearly with their customers.

In 2013, Lån & Spar Bank was drawing up plans about the future customer experience for its clients.

“We decided that all data about a customer’s financial situation should be available in an easily accessible form when meeting with that customer. Our vision was that it should be easy to play around with different financial scenarios together with the customer,” explains Casper Gjerris, CIO & COO at Lån & Spar Bank.


Gjerris and his staff thought they had to build a new advisory system on their own, but a demonstration of the Advisor system from Festina Finance in 2014 changed their minds.

“We realised immediately that there was a very good match between our requirements and their system,” Gjerris says.


From Wealth Management to Financial Advice
The only challenge was that the system was not directly targeting banking.

“The Advisor system is based on several iterations from the founder Morten Schantz’ more than 25 years’ experience in developing advisory systems for the insurance and pension industry,” explains Mikael Braagaard, CEO at Festina Finance.

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Festina Advisor is a broad product that can be configured to support most kinds of financial advice

Festina Advisor is a proven product suite that helps financial institutions advice and service their customers in many different ways.

The Festina Advisor is:

  • A rich engine and a suite of cross-platform frontends spanning from user friendly mobile solutions for end-customers and rich, complex web screens for specialist advisors in banks and other areas
  • An engine that is configurable in numerous ways to support most kinds of financial products and use cases. It is based on calculating detailed household budget with little input, and uses mathematical optimization and AI to help get the best advice
  • A broad and deep data model with extensive integration opportunities, including back-end systems, product partners, public sources, and open banking. Planning retirement is often complex and often not done

The Festina Finance Team

Festina Finance develops cutting-edge advisory systems for personal financial management. Our focus is on creating knowledge-based solutions that keep track of an individual's economic situation and also calculate the major and minor changes that affect that situation. The key to our success is undoubtedly our team, a range of individuals whose skills and experiences makes Festina Finance a leader in its class.

"Advisor is the nerve in our collaboration and dialogue with our customers"
Kasper Frydenholm - Customer Advisor,
Sparekassen Kronjylland
"We must use IT to become efficient whenever we can, but our advisors are not robots. We believe in the added value created when customers can be advised by real people of flesh and blood. "
Kristian Gren - Head of Marketing and Business development,
Middelfart Sparekasse
"Working closely with Festina Finance, we now have a solution that is very easy to use. It is what we call a pure ‘drag and drop’ banking solution"
Niels Aagaard Lorenzen - Head of business development,
"We have been working closely with the team from Festina Finance, and they have been excellent to deal with; very inquisitive in their approach, open to ideas and highly responsive in adapting to our bespoke requirements"
Dean Waddingham - Operations Director,
Hinckley & Rugby
"Working closely with Festina Finance, we now have a solution that is very easy to use and perfectly adapted to our needs"
Line Jørgensen - Head of Savings Products & Recommendations,
"Advisor is the foundation for all customer meetings. The intuitive and visual user interface provides our customers and financial advisors with fundamental financial services."
Casper Gjerris - CIO & COO,
Lån & Spar